For this assignment, I created a print Ad, featuring the value of my Illustrations. I wanted to express on e of the best selling points for natural science illustration, the ability to shown the desired details of a subject, and to reconstruct and fill in for broken or missing parts of the specimen.
I utilized the work that I had done on one such project. Beginning with the photograph of broken and empty husk of an already emerged stonefly, the insect was then carefully reconstructed and the illustration portrays and image complete and whole. The colors were made more vivid and life like than the specimen, and desired details of the animal were emphasized in the pencil drawing.
I wanted to indicate or illustrate a sense of transition from the ineffective photo to the clean, accurate and vibrant illustration. Within Photoshop a created an image which I feel does so effectively, and featured that in the Indesign layout. I chose background colors and text colors to coincide with the colors of the illustration. I played with the font hierarchy, choosing to place the main header in the center of the image, being it is the punch line of the ad, but needs to be preceded by a lead in of lesser impact.
Keeping the rest of the Ad simple, I offer a quotation which expresses the point being made, a sentence about Stormtree Studio’s abilities, and then finished with a logo for branding and contact information.