Showing posts with label eNewsletter. Show all posts
Showing posts with label eNewsletter. Show all posts

Saturday, November 1, 2008

Digital Production - Project 8 - Personal Sellsheet

In this assignment, I approached the sellsheet assignment with the goal of creating something that would be part of my personal situation - Folloing the specs of the original assignment, but completely changing the context of the page.

I wanted to keep the color scheme of the original sellsheet, as it worked well for me and complimented the color in the art pieces feature in the new sellsheet. Utilizing the new logo I had designed for Ichthyography Ink, I put together an newsletter style “infosheet” called the Ichythograph … featuring a couple short informative articles, along with some visual draw from my illustrations, and a short sell paragraph, directing people to the business website for more information and eye candy.

I kept the page in a standard 2 column arrangement, but wanted to change the feel of the sheet, so loosened up the presentation with a couple of bleed images, some interesting text wraps, and a new logo, with the logo image unrestricted by its framing. I researched the content and rewrote the text entirely into two short articles, one explaining how natural science illustration is different from other art forms, and the needs it fills, and the other article with a brief definition and summary of a newer printmaking method called Gyotaku.

Digital Production - Project 7 - eNewsletter

The concept I have for this project was to present an email newsletter trying to maintain awareness of the limits of email browsers. I wanted to present some of my Illustrations to entice readers to visit my website, the ultimate goal of the email.

To avoid the appearance of being a direct webpage, I decided to combine a few of my illustrations into a single image which would show the detail of the individual works, yrt illustrate the message of the email itself. Direct connections to the website are offered by 3 buttons, and a link on the name, Ichthyography, Ink . Websafe Verdana is use for text, and the other styles of Font are offered as images, generally part of a logo or a link.

The entire concept was kept to one “page” area with a live screen of 800 X 600 pixels, keeping both the text and tempts imagery available upon opening the email